The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
It’s tempting to think that a vaccine or herd immunity will soon come along and things will return to normal. We don’t have to look too far back to see that what we most recently thought of as normal changed us forever. We felt less secure after 9/11 and began to place more emphasis on […]
I was talking to an exec from one of the largest wine importers in the country the other day about how the pandemic has thrown the wine industry off its game. There are more sommeliers out of work now than there are staffing restaurants. Most wine retail takes place at curbside pickup or delivery. Tasting […]
“The pandemic will accelerate the demise of trade shows.”“Business no longer requires the physical presence of the two parties.”“Medical passports will be required to attend large events.”“Globalization will stall.” 530 senior business executives expressed their opinions and predictions on the future of events and work in a survey conducted by Oomiji, an intelligent marketing platform […]
Oomiji provides an intelligent platform for brands to make personal connections with their customers. Now is the time for brands to install best practices into their digital marketing programs. Ill-advised or not, the opening of America has begun. We won’t know for weeks, perhaps months, whether it was the right, or a tragic decision. Now, as […]
I spoke to a friend today who said he knew the owner of a company that makes garden supplies and they are laying off all their employees and stopping production. It seems unlikely that they will be able to stay in business. The problem is that they have spent years developing an extensive, national retail […]
Having spent this week watching my investments fall and worrying about a global pandemic, I got to thinking today about how the economy could get some juice. The pundits, politicians and media are all expecting the Fed to drop interest rates but I got to wondering how that might help instill confidence, which is what’s […]
How’s your Spanish? The headline of the article above in the Spanish business paper, El Economista from the other day reads: “Spanish wine sinks in the US due to tariffs and wineries are already preparing for withdrawal from the market”. The article goes on to say that many Spanish wineries are considering leaving the U.S. market altogether. The same […]
When we ask marketing executives what changes they’re making over the next year, we often hear they’re going to increase their investment in social media. It has almost become a knee-jerk response that reminds us of when companies were rushing to put themselves on the Internet without thinking how their customers will interact with their […]
Market research has a problem. It can’t, by itself, acquire, engage or retain a customer. That sounds obvious but it’s a real problem because without the ability to build business, research loses influence and utility within a company’s structure. In fact, it’s often one of the first cuts that is made to marcom budgets. The […]
There is real pressure to invest in big data to stay competitive, but businesses often end up collecting as much data as possible without deriving valuable insights. Huge databases aren’t practical or cost-effective. Instead, you can benefit from rethinking your approach to big data and focusing on qualitative data. There is a real push to […]
