Oomiji’s newsletter can also be found on Linkedin and you can join the 1,300 people who have already subscribed here. We’ll also continue to post articles on the Insights section of our website. As always, we’d love to hear any comments or suggestions that you may have. Imagine walking into a retail store. A sales […]
Even if you’re not using Oomiji, you may still be conducting research among your customers. Customer insights are a real advantage for any company in a competitive market. Many companies ignore customer research and make assumptions about their customers based on anecdotes and internal bias. But anecdotes are not data and should not be used […]
Over the years, I’ve had the same conversation with many senior leaders, CMOs, agency principals, and consultants. The setting changes, the industry changes, but the pattern does not. It usually starts with a clearly defined problem. Customer churn is creeping up. Engagement is declining. A brand initiative is underperforming. A client is unhappy and wants […]
A friend recently sent me a Linkedin article, “The Infrastructure Gap: Why Decision Quality Isthe Real AI Bottleneck in GTM” by Alan Zhao, about AI, infrastructure, and decision-making,and it stopped me in my tracks, not because it was technical, but because it described afrustration I often hear from marketers. Most companies are doing more than […]
Turn NPS Feedback into Strategic Growth – Jon Stamell – Marketing Agency Power Hour – Episode #26 October 16, 2025/53:34/E26 Transform the way you think about customer relationships with powerful insights on increasing lifetime value, leveraging Net Promoter Scores, and using AI to unlock what truly drives loyalty. In this episode, Jon Stamell, marketing strategist […]
Moving Beyond Tools to Uncover True Customer Motivation and Drive Growth The other day, I spoke with a marketer who is using nine different platforms, each with its own array of tools—NPS platforms, survey tools, analytics suites, CDPs, ESPs—all generating endless data, but none providing an integrated solution to answering the most important question: Why do […]
Real-time segmentation of customer feedback by both score and response content enables targeted interventions based on specific feedback categories It has helped create a stronger emotional link between our brand and our American customers. In other words, this is an investment that will continue to pay dividends into the future.” — Adrian Bridge Today, Oomiji […]
W&S marketing platforms are just too complex and they don’t do anything but send emails. If the platform you’re using isn’t building customer relationships, something is off. Our platform is simple, intuitive, and works. Book a quick demo and see for yourself!
Part of the Problem: I blurred out the name of the company but I find it unfortunate that any company would boast about how many billions of emails they send. Every day, more than 350 billion emails are sent around the globe and it’s estimated that 95% that go into junk folders are trashed or unread. […]
“If small-to-medium wineries don’t take immediate action to secure their consumer base, the long-term consequences could be dire.” – Paul Tincknell Meininger’s-International recently published an excellent article titled, “The Cost of Premiumisation” and it’s well worth reading by every wine, spirits or beer marketer whether DTC, on- or off-premise. The consumer base for wine sales […]
