The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
I’ve been surprised by conversations I’ve had with friends and associates who are using AI for multiple tasks in their companies. They’ve complained about sycophancy, errors, and AI making up or bringing in extraneous information. I had these same concerns earlier this year, so I began to use the “AI Truth Protocol”. I put it […]
A corporate culture of inquiry may be the only chance some businesses have The above chart shows sales projections from bw166 to 2035 for the three major categories of beverage alcohol (spirits, wine and beer). It’s not a happy story. Spirits sales rose dramatically through the pandemic reaching their peak in 2024. Since then, they’ve […]
That famous DeNiro scene in Taxi Driver could apply to so much of digital marketing today. Companies everywhere are trying to come up with natty subject lines for their emails that most likely have nothing to do with their target consumer’s interests. As a result, email open and click rates have been declining and are […]
Oomiji’s newsletter can also be found on Linkedin and you can join the 1,300 people who have already subscribed here. We’ll also continue to post articles on the Insights section of our website. As always, we’d love to hear any comments or suggestions that you may have. Imagine walking into a retail store. A sales […]
Even if you’re not using Oomiji, you may still be conducting research among your customers. Customer insights are a real advantage for any company in a competitive market. Many companies ignore customer research and make assumptions about their customers based on anecdotes and internal bias. But anecdotes are not data and should not be used […]
Oomiji has just released The Future of Agencies & Consultancies: 2026–2040, a comprehensive strategic foresight report analyzing 159 authoritative sources across trade press, analyst research, academic studies, and financial filings. The report projects a fundamental transformation of the marketing services industry, driven by AI, economic pressure, consolidation, and a shift away from execution-based business models […]
Over the years, I’ve had the same conversation with many senior leaders, CMOs, agency principals, and consultants. The setting changes, the industry changes, but the pattern does not. It usually starts with a clearly defined problem. Customer churn is creeping up. Engagement is declining. A brand initiative is underperforming. A client is unhappy and wants […]
They Can’t Afford It, and the Industry Keeps Ignoring the Math The wine industry has spent years searching for cultural explanations for why Gen Z and younger Millennials are drinking less wine. Wellness trends. Sober curiosity. Changing social habits. While all of those play a role, they obscure a much simpler and more uncomfortable truth. […]
A friend recently sent me a Linkedin article, “The Infrastructure Gap: Why Decision Quality Isthe Real AI Bottleneck in GTM” by Alan Zhao, about AI, infrastructure, and decision-making,and it stopped me in my tracks, not because it was technical, but because it described afrustration I often hear from marketers. Most companies are doing more than […]
How Wine Can Survive the Boomer Exit As published in “Rethinking the Wine Industry”, Dec. 8, 2025 Almost daily, we read that the American wine industry has reached an inflection point—and it’s not a gentle slope. Every year, 2.6 million Boomers—the generation that made wine their preferred drink—are aging out of the category The generation […]
