Oomiji’s newsletter can also be found on Linkedin and you can join the 1,300 people who have already subscribed here. We’ll also continue to post articles on the Insights section of our website. As always, we’d love to hear any comments or suggestions that you may have. Imagine walking into a retail store. A sales […]
Even if you’re not using Oomiji, you may still be conducting research among your customers. Customer insights are a real advantage for any company in a competitive market. Many companies ignore customer research and make assumptions about their customers based on anecdotes and internal bias. But anecdotes are not data and should not be used […]
Over the years, I’ve had the same conversation with many senior leaders, CMOs, agency principals, and consultants. The setting changes, the industry changes, but the pattern does not. It usually starts with a clearly defined problem. Customer churn is creeping up. Engagement is declining. A brand initiative is underperforming. A client is unhappy and wants […]
They Can’t Afford It, and the Industry Keeps Ignoring the Math The wine industry has spent years searching for cultural explanations for why Gen Z and younger Millennials are drinking less wine. Wellness trends. Sober curiosity. Changing social habits. While all of those play a role, they obscure a much simpler and more uncomfortable truth. […]
A friend recently sent me a Linkedin article, “The Infrastructure Gap: Why Decision Quality Isthe Real AI Bottleneck in GTM” by Alan Zhao, about AI, infrastructure, and decision-making,and it stopped me in my tracks, not because it was technical, but because it described afrustration I often hear from marketers. Most companies are doing more than […]
How Wine Can Survive the Boomer Exit As published in “Rethinking the Wine Industry”, Dec. 8, 2025 Almost daily, we read that the American wine industry has reached an inflection point—and it’s not a gentle slope. Every year, 2.6 million Boomers—the generation that made wine their preferred drink—are aging out of the category The generation […]
Turn NPS Feedback into Strategic Growth – Jon Stamell – Marketing Agency Power Hour – Episode #26 October 16, 2025/53:34/E26 Transform the way you think about customer relationships with powerful insights on increasing lifetime value, leveraging Net Promoter Scores, and using AI to unlock what truly drives loyalty. In this episode, Jon Stamell, marketing strategist […]
Moving Beyond Tools to Uncover True Customer Motivation and Drive Growth The other day, I spoke with a marketer who is using nine different platforms, each with its own array of tools—NPS platforms, survey tools, analytics suites, CDPs, ESPs—all generating endless data, but none providing an integrated solution to answering the most important question: Why do […]
In today’s data-driven economy, it’s widely accepted—almost fatalistically—that the biggest companies know everything about their customers. Google and Amazon track every click, search, and purchase to optimize their platforms and advertising. Data brokers like Acxiom and Epsilon vacuum up personal and behavioral information, compiling digital dossiers that span demographics, spending patterns, and browsing histories. The […]
Years ago, I ran an ad agency with clients eager to understand their target markets. Researchers provided reports, but they couldn’t answer two critical questions: The problem? Research and databases were kept separate. But what if they weren’t? Combining customer insights with actionable data could revolutionize marketing strategies, enabling one-to-one engagement at scale. Enter Oomiji, a […]
