The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
There is a lot that you would like to learn from your customers and there’s no shortage of data or ways to get it. But what you really need to know in order to succeed are the answers to the three questions above. In the past, I’ve asked many CEOs , “Why do your customers […]
5 Questions To Ask Consumers are buying more wine than a year ago. That’s the good news and if you don’t look past that, everything looks rosy. DTC sales are still well above pre-pandemic levels but scratch the surface a bit and there are some reasons to ask questions on how the industry is encouraging […]
Survey from Oomiji finds 25% of marketers want better platform integrations Companies selling digital marketing platforms have a long way to go before they satisfy their customers. Earlier this year, we sent out a survey about marketers’ level of satisfaction with their marketing platforms. Only 8% of U.S. marketers said they’re happy with their digital […]
This morning, one day after I wrote and posted this article, Vogue Business reported on a decline in U.S. luxury sales. China is still growing but if you’re one of the companies, I refer to here, you’ll need a new way to learn your customers’ needs, build their brand loyalty and grow sales. We can […]
The headline to this article is the last sentence in a NY Times opinion article published today and it resonated with me because it’s one of the primary reasons we created our marketing platform, Oomiji. Most of us know that cookies and third-party tracking are coming to an end, but that will not stop the […]
I published a blog post titled “DTC Wine Shipments are growing at a record pace. How long will it last?” in April of 2017. In it, I wrote about the euphoria around a 17% increase for DTC shipments the previous year. Several years before the pandemic, DTC was growing rapidly and Covid-19 gave it additional […]
Published in TotalRetail In the wake of the Silicon Valley Bank failure and upheaval to the U.S. banking system, it’s time to reassess opportunities and challenges for the retail sector. Earlier this month, in an article on “premiumization,” The New York Times noted “a divide in the American economy” where the top 40 percent of […]
The world is abuzz about AI and how it’s going to revolutionize our future in both good and bad ways. Hardly a day goes by when we don’t see an article in a major publication about it. Truth be told, we’ve been fascinated by it and have been looking at various AI tools to help […]
Published in SpiceWorks Consumers’ attitude toward personal data and their expectations from companies regarding how they collect and use their personal data is changing. In this SpiceWorks.com article, Jon Stamell, CEO of Oomiji, discusses how companies can successfully navigate this changing data landscape and deliver better customer experiences.
Published in Advertising Week Year-end prediction think-pieces are a perennial part of the business news cycle. Like New Year’s Resolutions in our personal lives, prediction pieces proliferate around the end of every year as a surefire way to drum up attention and impress colleagues with our prescience. It’s especially true for those of us in […]
