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Luxury & Wine, Strategy, Understanding Your Customers

If Only You Believe, The Luxury Market Will Grow Forever

April 26, 2023 No comments yet

This morning, one day after I wrote and posted this article, Vogue Business reported on a decline in U.S. luxury sales. China is still growing but if you’re one of the companies, I refer to here, you’ll need a new way to learn your customers’ needs, build their brand loyalty and grow sales. We can […]

Marketing at Scale
Customer Acquisition, Luxury & Wine, Strategy

EU wineries will be making a mistake if they leave the U.S. market

January 15, 2020 No comments yet

How’s your Spanish? The headline of the article above in the Spanish business paper, El Economista from the other day reads: “Spanish wine sinks in the US due to tariffs and wineries are already preparing for withdrawal from the market”. The article goes on to say that many Spanish wineries are considering leaving the U.S. market altogether. The same […]

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