On this segment of DailyAdBrief with Jon Stamell from Oomiji, Kent Lewis of discusses the biggest changes in marketing and major challenges marketers face. “More 2 Know” is a show by DailyAdBrief made for people in the world of marketing and media who want to grow their advertising knowledge.
Change is upon us
A worrisome report from McKinsey projects that publishers stand to lose up to $10 billion in annual digital advertising revenue with the demise of the third-party tracking cookie and its ability to optimize targeting and revenue return. Many publishers are actively planning for reduced editorial headcount. In addition to chaotic conditions brought about by macro-level […]
What My Friendship with Julia Child Taught Me about First-Person Data
Published in Advertising Week With cookies and third-party tracking soon to come to an end, it’s time we take a look at how we can gather zero and first-party data directly from the customer. I had the good fortune to know one of the best collectors of data directly from the consumer’s mouth — the […]
How to Successfully Navigate the Changing Customer Data Landscape
Published in Advertising Week The digital marketing landscape of the past 10-or-so years has largely been defined by the practice of tracking consumers’ online behavior and using that data to model future purchase intent. At sufficient scale and visibility, brands (to cite one example) can know that a certain browsing history shows a strong tendency […]
Should we politicize tragedy?
For several years, I wrote a blog called Corporate Myopia and wrote on any business or personal topic that I thought was relevant to our daily work or home lives. Eventually, I got too busy building my company and went on an extended pause. I may pick it up again some day but I took […]
Oomiji Launches New Segmentation, UX and Reporting Features for its Customer Data Platform
Published in Yahoo! Finance NEW YORK, March 23, 2022 (GLOBE NEWSWIRE) — Oomiji, the first predictive, conversation-enabled customer data platform, announced today a suite of new features to help brands better understand and engage their customers, including enhanced content measurement, social media integration, audience segmentation and automation. “Oomiji was born out of the wine and luxury-brand […]
The Pitfalls of “Assumption-Based” Marketing
Published in Advertising Week If there’s one lesson we all should have internalized during two years of pandemic-related disruption, it’s that our past assumptions are not always a clear indicator of future conditions. Early reports of Covid’s arrival in China struck many as reminiscent of earlier health scares like Ebola or SARS, which captivated the […]
Oomiji Helps Brands “Build Their Own Walled Gardens” of Customer Data
Published in Street Fight Zero-party data, or information customers willingly provide about themselves, is gaining popularity as a way of amassing customer data at a time when privacy restrictions are making that more difficult. The platform Oomiji is betting on that trend, differentiating itself from most CDPs by helping its clients ask their customers for data (instead […]
Why are you spending so much on social media when engagement is so low?
According to Statista, 2021 will see social network spending in the U.S. rise to nearly $50 billion. Research conducted by The Content Factory indicates that “the average organization spends between $200 and $350 per day on social media marketing. This works out to be between $6,000 $10,500 per month or between $72,000 and $126,000 per […]
What consumer marketers can learn from fashion
Whether you’re selling wine and spirits, luxury products or other consumer goods, look to see what fashion marketers are doing. If looking for leading indicators to where consumer marketing is headed, pay attention to innovations in fashion marketing. It doesn’t matter if you’re selling wine and spirits, luxury products or other consumer goods. Fashion is often […]