The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
Years ago, I ran an ad agency with clients eager to understand their target markets. Researchers provided reports, but they couldn’t answer two critical questions: The problem? Research and databases were kept separate. But what if they weren’t? Combining customer insights with actionable data could revolutionize marketing strategies, enabling one-to-one engagement at scale. Enter Oomiji, a […]
The luxury market stands at a critical inflection point: Bain & Co.’s latest projections reveal a stark reality – stagnation in 2024 followed by an unprecedented decline in 2025. Most alarming? The loss of 50 million luxury customers in just two years, with Generation Z leading the exodus. This isn’t just a temporary dip – […]
In the world of customer experience metrics, the Net Promoter Score (NPS) has long been a standard bearer for measuring customer loyalty. However, Oomiji’s AI-powered approach to NPS implementation represents a transformative leap forward in making this metric more actionable and insightful for businesses. The Power of AI-Driven Feedback Analysis While traditional NPS systems capture […]
Real-time segmentation of customer feedback by both score and response content enables targeted interventions based on specific feedback categories It has helped create a stronger emotional link between our brand and our American customers. In other words, this is an investment that will continue to pay dividends into the future.” — Adrian Bridge Today, Oomiji […]
What’s the answer to this?More sales emails are not the answer and if you’re a foreign producer, don’t expect your importer or distributor to find interested consumers for you. They’re too busy keeping their own businesses afloat. You must build your own “walled garden” or community of consumers to learn from, educate, and tell your […]
If you’ve never fully understood the importance of third-party cookies to large and small companies alike or the impact on your business of their demise, this podcast and article are for you. Laura Pavin, Multimedia Editor, Kellogg Insight at Northwestern University interviews Guy Aridor, assistant professor of marketing at Kellogg, an expert on Internet regulation. Aridor […]
W&S marketing platforms are just too complex and they don’t do anything but send emails. If the platform you’re using isn’t building customer relationships, something is off. Our platform is simple, intuitive, and works. Book a quick demo and see for yourself!
How often do you assume you know what your customers think about your product or service? Before starting Oomiji, I worked with C-Suite execs on their marketing challenges. I would always ask the same two questions: “What do your customers think of your company or product?” and after their answer, “How do you know?” Other […]
Part of the Problem: I blurred out the name of the company but I find it unfortunate that any company would boast about how many billions of emails they send. Every day, more than 350 billion emails are sent around the globe and it’s estimated that 95% that go into junk folders are trashed or unread. […]
“If small-to-medium wineries don’t take immediate action to secure their consumer base, the long-term consequences could be dire.” – Paul Tincknell Meininger’s-International recently published an excellent article titled, “The Cost of Premiumisation” and it’s well worth reading by every wine, spirits or beer marketer whether DTC, on- or off-premise. The consumer base for wine sales […]
