“Think global, act local” was first used as an environmental catch-phrase more than 100 years ago by a town planner in Scotland. Yet, it wasn’t adopted for business until Coca-Cola made it their strategy in 2000. It soon became the standard for large global brands and changed the way they thought about operational control, messaging […]
In many ways, an election is no different than a marketing campaign and while this election looks and was close, there was a clear winner. In the popular vote, Biden won by five million votes and the counting continues. It looks like he’ll win the electoral vote by the same tally that Trump won four […]
The 4 P’s of marketing (Product, Price, Place and Promotion) still get bandied about in business speak but have their roots to a time when marketers thought of consumers as shoppers who would follow their orders when presenting a product at a reasonable price, putting it in the right place and telling them where it […]
Oomiji provides an intelligent platform for brands to make personal connections with their customers. Now is the time for brands to install best practices into their digital marketing programs. Ill-advised or not, the opening of America has begun. We won’t know for weeks, perhaps months, whether it was the right, or a tragic decision. Now, as […]
I spoke to a friend today who said he knew the owner of a company that makes garden supplies and they are laying off all their employees and stopping production. It seems unlikely that they will be able to stay in business. The problem is that they have spent years developing an extensive, national retail […]
How’s your Spanish? The headline of the article above in the Spanish business paper, El Economista from the other day reads: “Spanish wine sinks in the US due to tariffs and wineries are already preparing for withdrawal from the market”. The article goes on to say that many Spanish wineries are considering leaving the U.S. market altogether. The same […]
There is real pressure to invest in big data to stay competitive, but businesses often end up collecting as much data as possible without deriving valuable insights. Huge databases aren’t practical or cost-effective. Instead, you can benefit from rethinking your approach to big data and focusing on qualitative data. There is a real push to […]
(When I meet with business executives, I usually ask “what’s your strategy for growth?” At a trade show I attended a few weeks ago, that question was often met with silence or a list of tactical programs that had no overall direction other than selling. I wrote a similar blog post to this years ago and received […]
With the London Wine Fair arriving in a few weeks, companies that aren’t already re-evaluating their UK sales and marketing strategy will hear plenty at the exposition. As David Williams recently wrote in the Guardian (Wine and the Brexit Effect), “nobody has any idea what’s going to happen next.” So, with that bit of wisdom, you can […]
There’s no question that DTC wine sales are growing at a dramatically rapid pace. According to Sovos ShipCompliant’s 2017 DTC Report, shipment volume increased more than 17% last year with similar growth expected this year. The potential seems unlimited with 45 states now allowing direct wine shipments. Three states, California, Texas and New York account for nearly half […]
