Turn NPS Feedback into Strategic Growth – Jon Stamell – Marketing Agency Power Hour – Episode #26 October 16, 2025/53:34/E26 Transform the way you think about customer relationships with powerful insights on increasing lifetime value, leveraging Net Promoter Scores, and using AI to unlock what truly drives loyalty. In this episode, Jon Stamell, marketing strategist […]
In today’s data-driven economy, it’s widely accepted—almost fatalistically—that the biggest companies know everything about their customers. Google and Amazon track every click, search, and purchase to optimize their platforms and advertising. Data brokers like Acxiom and Epsilon vacuum up personal and behavioral information, compiling digital dossiers that span demographics, spending patterns, and browsing histories. The […]
Trust-Based Marketing in the AI Era In April 2021, McKinsey & Company published “The Demise of Third-Party Cookies and Identifiers,” an article that highlighted the fundamental changes facing the digital marketing industry due to increasing data privacy regulations. The report warned that the loss of third-party data would significantly impact advertisers, brands, and data platforms, […]
Real-time segmentation of customer feedback by both score and response content enables targeted interventions based on specific feedback categories It has helped create a stronger emotional link between our brand and our American customers. In other words, this is an investment that will continue to pay dividends into the future.” — Adrian Bridge Today, Oomiji […]
W&S marketing platforms are just too complex and they don’t do anything but send emails. If the platform you’re using isn’t building customer relationships, something is off. Our platform is simple, intuitive, and works. Book a quick demo and see for yourself!
We recently completed the redesign of our website. We put it off for several years dreading the process of developing a better definition of our business and how to visually convey it in a website. But it was well worth the time and only a few weeks after putting it up on the web, it’s […]
Last week, Knowledge at Wharton (their business school’s newsletter) sent out a promotion for a book titled “The Customer Base Audit” by three esteemed college professors. The authors believe an audit is “the first step on the journey to customer centricity”. I can’t argue with that or many of the other points they make about how […]
There is a lot that you would like to learn from your customers and there’s no shortage of data or ways to get it. But what you really need to know in order to succeed are the answers to the three questions above. In the past, I’ve asked many CEOs , “Why do your customers […]
This morning, one day after I wrote and posted this article, Vogue Business reported on a decline in U.S. luxury sales. China is still growing but if you’re one of the companies, I refer to here, you’ll need a new way to learn your customers’ needs, build their brand loyalty and grow sales. We can […]
I published a blog post titled “DTC Wine Shipments are growing at a record pace. How long will it last?” in April of 2017. In it, I wrote about the euphoria around a 17% increase for DTC shipments the previous year. Several years before the pandemic, DTC was growing rapidly and Covid-19 gave it additional […]
