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wine marketing

Engaging Your Customers, Future of Work, Luxury & Wine, Social Media

How to promote wine during the pandemic

July 19, 2020 No comments yet

I was talking to an exec from one of the largest wine importers in the country the other day about how the pandemic has thrown the wine industry off its game. There are more sommeliers out of work now than there are staffing restaurants. Most wine retail takes place at curbside pickup or delivery. Tasting […]

Marketing at Scale
Engaging Your Customers, Luxury & Wine, Research, Understanding Your Customers

The problem with algorithms and why we created Oomiji

November 30, 2018 No comments yet

Algorithms, the core formula behind Big Data, are not objective facts. They are opinions embedded in math, In the words of US data scientist Cathy O’Neil, author of Weapons of Math Destruction (2016). Watch this brief entertaining video to better understand how algorithms work as well as the potential mistakes we make in relying too […]

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