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Marketing at Scale
Research, Understanding Your Customers

Trying to learn what your customers want? Market research won’t help you.

August 15, 2017 No comments yet

Read this post, then contact us for a demo and free test of Oomiji. Market research isn’t going to help you understand your customers’ interests and needs. It may do that in a generic sense, and if some demographic group putting dots in circles meets your needs, you can stop reading now.  But if you really […]

Marketing at Scale
Customer Acquisition, Customer Management, Customer Measurement, Engaging Your Customers, Research, Understanding Your Customers

If the only thing your market research platform does is research, you’re not getting your money’s worth

June 15, 2017 No comments yet

So, you’ve decided to begin a new market research project. You’ve got your email database that you’ll send the questions to and you’ve opened up your market research provider’s survey builder to create the survey. You may have done it dozens of times before; that is, begun a research project knowing that what you’ll get back is […]

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