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Marketing at Scale
Customer Acquisition, Customer Measurement, Engaging Your Customers, Luxury & Wine

Solving the challenge of marketing foreign wine in the U.S.

February 13, 2018 No comments yet

(I wrote this with the upcoming VinExpoNY in mind but since it applies to so many industries, I decided to post it here.) With VinExpoNY fast approaching, I’ve been thinking about the challenges in front of thousands of foreign wine producers who are trying to develop and cultivate a market in the U.S. While the challenges […]

Marketing at Scale
Engaging Your Customers, Social Media

Now That Facebook is Changing, What’s the Alternative?

January 24, 2018 No comments yet

Brand marketers who rely on Facebook publishing as part of their digital marketing programs are about to see some big changes that will dramatically affect their readership. There’s been a lot of media coverage of the impending changes in the Facebook algorithm but Inc. magazine does a good job of distilling it all down to […]

Marketing at Scale
Customer Acquisition, Customer Management, Engaging Your Customers, Understanding Your Customers

New partnership offers an innovative solution to customer engagement

November 9, 2017 No comments yet

Tempesta Media, a content creation and micro-influencer marketing technology platform, has announced its partnership with Oomiji, a world-class customer relationship management solution. Tempesta Media and Oomiji, a company that makes 1:1 marketing a reality, have come together to solve the challenge of personalized marketing. “Content marketing works best when highly relevant content is targeted to the […]

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  • Understanding Your Customers (45)

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