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Customer Acquisition, Strategy

What consumer marketers can learn from fashion

September 13, 2021 No comments yet

Whether you’re selling wine and spirits, luxury products or other consumer goods, look to see what fashion marketers are doing. If looking for leading indicators to where consumer marketing is headed, pay attention to innovations in fashion marketing. It doesn’t matter if you’re selling wine and spirits, luxury products or other consumer goods.  Fashion is often […]

Marketing at Scale
Strategy

Spent years developing your retail network only to find it closing down?

March 26, 2020 No comments yet

I spoke to a friend today who said he knew the owner of a company that makes garden supplies and they are laying off all their employees and stopping production. It seems unlikely that they will be able to stay in business. The problem is that they have spent years developing an extensive, national retail […]

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