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big data

Engaging Your Customers, Social Media

Is Ethical Data Possible?

September 28, 2020 No comments yet

If you haven’t watched The Social Dilemma on Netflix yet, put it on your list. It will get you to think about the role of data in society and may cause you to take steps like stop or cut back on using social media, clear your tracking data, cookies and use more private browsers. For as many […]

Future of Work, Luxury & Wine, Research

Responses to open-ended questions provide leading indicators to the future of work

August 25, 2020 No comments yet

On August 13th, we held a webinar for 99 participants from the wine industry. We presented findings from two surveys that we conducted overlaid on top of data from three other sources. Included were: Our two surveys were conducted over a six-week period from late March to early May.  Our data led us to some conclusions […]

Marketing at Scale
Customer Acquisition, Customer Management, Customer Measurement, Research, Strategy, Understanding Your Customers

Rethinking Big Data To Understand Your Audience Better

January 16, 2019 No comments yet

There is real pressure to invest in big data to stay competitive, but businesses often end up collecting as much data as possible without deriving valuable insights. Huge databases aren’t practical or cost-effective. Instead, you can benefit from rethinking your approach to big data and focusing on qualitative data. There is a real push to […]

Marketing at Scale
Engaging Your Customers, Luxury & Wine, Research, Understanding Your Customers

The problem with algorithms and why we created Oomiji

November 30, 2018 No comments yet

Algorithms, the core formula behind Big Data, are not objective facts. They are opinions embedded in math, In the words of US data scientist Cathy O’Neil, author of Weapons of Math Destruction (2016). Watch this brief entertaining video to better understand how algorithms work as well as the potential mistakes we make in relying too […]

Research

What’s wrong with parties and candidates?

October 18, 2018 No comments yet

I know…plenty. But, that being said, there is something they do over and over again and neglect something very easy and meaningful to voters, and it’s something that most people in business would never put aside. I’m a member of one party. I won’t say which one because it’s not important. Both parties and their […]

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