Published in SpiceWorks Consumers’ attitude toward personal data and their expectations from companies regarding how they collect and use their personal data is changing. In this SpiceWorks.com article, Jon Stamell, CEO of Oomiji, discusses how companies can successfully navigate this changing data landscape and deliver better customer experiences.
Published in Advertising Week Year-end prediction think-pieces are a perennial part of the business news cycle. Like New Year’s Resolutions in our personal lives, prediction pieces proliferate around the end of every year as a surefire way to drum up attention and impress colleagues with our prescience. It’s especially true for those of us in […]
Jon Stamell, CEO of Oomiji, spoke to Tech Talks about building proper digital relationships with customers. What do customers want? Questions that the exhibitors in Las Vegas for CES 2023 would do well to keep in mind! Listen to the chat about what to expect as the technology sector descends on the Nevada desert.
Published in MarTech There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and engagement in an era of enhanced data privacy: The first is transparency. Consumers have shown repeatedly that they’re willing to share personal information in exchange for content that’s genuinely relevant to their interests. Instead […]
On this segment of DailyAdBrief with Jon Stamell from Oomiji, Kent Lewis of discusses the biggest changes in marketing and major challenges marketers face. “More 2 Know” is a show by DailyAdBrief made for people in the world of marketing and media who want to grow their advertising knowledge.
Published in Advertising Week With cookies and third-party tracking soon to come to an end, it’s time we take a look at how we can gather zero and first-party data directly from the customer. I had the good fortune to know one of the best collectors of data directly from the consumer’s mouth — the […]
Published in Advertising Week The digital marketing landscape of the past 10-or-so years has largely been defined by the practice of tracking consumers’ online behavior and using that data to model future purchase intent. At sufficient scale and visibility, brands (to cite one example) can know that a certain browsing history shows a strong tendency […]
Published in Yahoo! Finance NEW YORK, March 23, 2022 (GLOBE NEWSWIRE) — Oomiji, the first predictive, conversation-enabled customer data platform, announced today a suite of new features to help brands better understand and engage their customers, including enhanced content measurement, social media integration, audience segmentation and automation. “Oomiji was born out of the wine and luxury-brand […]
Published in Advertising Week If there’s one lesson we all should have internalized during two years of pandemic-related disruption, it’s that our past assumptions are not always a clear indicator of future conditions. Early reports of Covid’s arrival in China struck many as reminiscent of earlier health scares like Ebola or SARS, which captivated the […]
Published in Street Fight Zero-party data, or information customers willingly provide about themselves, is gaining popularity as a way of amassing customer data at a time when privacy restrictions are making that more difficult. The platform Oomiji is betting on that trend, differentiating itself from most CDPs by helping its clients ask their customers for data (instead […]
