Turn NPS Feedback into Strategic Growth – Jon Stamell – Marketing Agency Power Hour – Episode #26 October 16, 2025/53:34/E26 Transform the way you think about customer relationships with powerful insights on increasing lifetime value, leveraging Net Promoter Scores, and using AI to unlock what truly drives loyalty. In this episode, Jon Stamell, marketing strategist […]
Moving Beyond Tools to Uncover True Customer Motivation and Drive Growth The other day, I spoke with a marketer who is using nine different platforms, each with its own array of tools—NPS platforms, survey tools, analytics suites, CDPs, ESPs—all generating endless data, but none providing an integrated solution to answering the most important question: Why do […]
Real-time segmentation of customer feedback by both score and response content enables targeted interventions based on specific feedback categories It has helped create a stronger emotional link between our brand and our American customers. In other words, this is an investment that will continue to pay dividends into the future.” — Adrian Bridge Today, Oomiji […]
W&S marketing platforms are just too complex and they don’t do anything but send emails. If the platform you’re using isn’t building customer relationships, something is off. Our platform is simple, intuitive, and works. Book a quick demo and see for yourself!
Part of the Problem: I blurred out the name of the company but I find it unfortunate that any company would boast about how many billions of emails they send. Every day, more than 350 billion emails are sent around the globe and it’s estimated that 95% that go into junk folders are trashed or unread. […]
“If small-to-medium wineries don’t take immediate action to secure their consumer base, the long-term consequences could be dire.” – Paul Tincknell Meininger’s-International recently published an excellent article titled, “The Cost of Premiumisation” and it’s well worth reading by every wine, spirits or beer marketer whether DTC, on- or off-premise. The consumer base for wine sales […]
(This article is directed to the wine industry but the principles apply to almost any product where customer relationships are important. Is there one where it’s not?) Report after report, blog after blog, and trend after trend are showing that Direct-To-Consumer wine sales have been falling both in volume and value. It’s not just DTC […]
There is a lot that you would like to learn from your customers and there’s no shortage of data or ways to get it. But what you really need to know in order to succeed are the answers to the three questions above. In the past, I’ve asked many CEOs , “Why do your customers […]
Survey from Oomiji finds 25% of marketers want better platform integrations Companies selling digital marketing platforms have a long way to go before they satisfy their customers. Earlier this year, we sent out a survey about marketers’ level of satisfaction with their marketing platforms. Only 8% of U.S. marketers said they’re happy with their digital […]
I published a blog post titled “DTC Wine Shipments are growing at a record pace. How long will it last?” in April of 2017. In it, I wrote about the euphoria around a 17% increase for DTC shipments the previous year. Several years before the pandemic, DTC was growing rapidly and Covid-19 gave it additional […]
