Turn Customer Insight Into Engagement, Loyalty, and Growth In a world where 375 billion emails are sent each day—and more than 90% are ignored or go to spam—brands face a stark truth: attention is scarce, and relevance is everything. Most marketing platforms still chase engagement based on what customers did yesterday. But behaviors don’t always […]
Chad Sanderson and Lori Kirkland are co-CxOs of their company DeepHumanX where they’ll teach you and your staff about using and humanizing AI. Recently, I had the privilege of talking to them on their podcast, “Wired for Wonder”. We had a wide-ranging discussion exploring the evolving landscape of work, particularly in the context of AI […]
AI is everywhere these days and its misuses are as common as its uses. AI platforms will follow virtually any prompt you give them. But keep in mind that AI has its limits. For example, try asking ChatGPT to tell you a joke and you get this: Why don’t skeletons fight each other?Because they don’t […]
At 8:30 this morning, I had received 243 emails. It’s about the same every morning. It took me about 5 minutes to delete 222 of them. I kept 21 to review later or 8.6%. It’s about the same every morning as most of them are sales pitches for products or services I may have a […]
It amazed me and it will amaze you too! Several weeks ago, I attended an online conference for early-stage companies. One of the speakers, Andrew D’Souza of Boardy, conducted his presentation as a conversation with an AI bot, also named Boardy. I was interested enough to look up Andrew on LInkedin and saw the invitation […]
Trust-Based Marketing in the AI Era In April 2021, McKinsey & Company published “The Demise of Third-Party Cookies and Identifiers,” an article that highlighted the fundamental changes facing the digital marketing industry due to increasing data privacy regulations. The report warned that the loss of third-party data would significantly impact advertisers, brands, and data platforms, […]
