Unlock the Wine Consumer Insights You’re Missing
The U.S. wine industry is standing on the edge of one of its most critical transitions in decades. As Baby Boomers—today’s most loyal wine buyers—age out of the category at a rate of 2.6 million per year, younger generations are reshaping what wine means, how it’s discovered, and when it’s enjoyed.
Oomiji’s new U.S. Wine Consumer Analysis & Marketing Strategy distills findings from more than 100 industry reports and proprietary behavioral data into a concise, 20-page playbook. The report—available free when you schedule an Oomiji demo—reveals actionable insights that can transform how wineries and marketers position their brands in this changing landscape.
A few highlights:
- The 30–45-year-old segment represents the largest untapped growth opportunity but still under-indexes in wine preference compared with beer and spirits.
- Women purchase 80% of all wine yet say current messaging feels disconnected from their values and lifestyles.
- Health and wellness concerns drive 37% of those reducing wine intake, signaling a need for transparency, moderation messaging, and lower-ABV innovation.
- Digital discovery now shapes most under-40 purchases—with 73% influenced by social media content.
Beyond statistics, the report shows how to act: adopting lessons from an unexpected industry with double-digit growth that is capturing business from young consumers. It may surprise you at first, but you’ll soon see the parallels.
This research would take your team weeks to compile—but Oomiji has done it for you. When you book a short demo of the Oomiji platform, you’ll receive the full report and see firsthand how our system reveals why your customers buy and how to influence them.